SUGGESTED INTRO
Apple’s launched it’s highly anticipated 10th anniversary iPhone.
The company unveiled a new Apple Watch and upgrades to its Apple TV, but most eyes were on the the iPhone X.
Our Technology Correspondent Rachel Silverman reports on the product launch at Apple’s new Cupertino California headquarters.IN: It is
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PACKAGE SCRIPT
UPSOT APPLAUSE AND TIM COOK, APPLE CEO
“It is the honor of a lifetime to be the first to welcome you to the Steve Jobs theater.”
NARRATION:
Apple CEO Tim Cook opened the product launch reflecting on the company’s founder Steve Jobs…with the first event ever held at Apple’s new 5-billion-dollar space ship-themed campus.
Cook said Steve Jobs loved sharing new products with the world….and that’s what Cook and other Apple executives did at the launch….
saying their new phones would define the future of the smartphone.
CLIP TIM COOK, APPLE CEO
iPhone X - the most advanced iPhone we’ve ever made. Incredible new design, face id, true depth camera systems and the most powerful technologies that we’ve ever put in an iPhone before.
NARRATION;
Apple Senior Vice President Phil Schiller explains with FACE ID, your face is your secure password.
CLIP - PHIL SCHILLER, Apple Senior Vice President, Worldwide Marketing
The iPhone X - your iPhone is locked, until you look at it, and it recognizes you.
NARRATION:
Apple also unveiled two other new iPhones— the iPhone 8 and the iPhone eight plus….speedier…with sharper screens, better battery efficiency….. and built to accommodate wireless charging.
But Chief Analyst Bob O’Donnell, of TECHnalysis Research warns Apple runs a risk having one phone in the product line with a much bigger cachet than others.
CLIP BOB O’DONNELL, Chief Analyst, TECHnalysis Research
2:50If the iPhone x is so much better and so much cooler than the other phones, then the question the dilemma apple faces is “is anybody gonna want the other ones?”//4:30 It’s incredibly important that these products are a huge hit. iPhone 2 thirds of all of apples revenue so they have to have a home run
NARRATION
O’Donnell says the next step for Apple will be to make sure these new phones are appealing particularly in markets where Apple has not been the traditional market leader.
Apple is breaking some new ground —— not just in technology, but in price…. The new iPhone X is at the top of the market, with a starting price of $999..Analysts will be counting up how many of the new iPhones are sold over the holiday quarter, when they measure the success of this 10th anniversary launch.